Arapahoe Cafe: Branding, Website
Client Feature: Arapahoe cafe
When a classic Colorado restaurant was in need of marketing help and guidance, they turned to LMR. Since 2013 we´ve been helping Arapahoe Café to create and heighten their marketing presence.
The Challenge
Share the story and recipes from the historical log cabin and bring them to life in the restaurant by creating a new website, social media presence and advertising strategy.
Results
We fully integrated the content strategy of traditional Advertising and PR with social media, creating a smooth and efficient cross-channel between traditional and cutting-edge marketing techniques saving the restaurant over $20,000 in the last year.
New website & RE-BRANDING
After updating content, writing blogs and spearheading advertising negotiations for years, LMR worked with Arapahoe Cafe to bring their online presence into the 21st century.
We teamed up with Bigfoot Web, a Denver-based web design studio, to recreate our logo, re-brand our entire image and create a new website that is mobile friendly, imagery focused and easy-to-use for the busy business owners.
Social Media Management
We started working with the Arapahoe Cafe before Facebook business pages and Instagram were even a thing!
By creating and establishing an online community for the cafe, we are able to reach thousands of people each week while maintaining over 2,000 likes on Facebook and 700 followers on Instagram. Since 2013, social media has referred over 5,000 people to our website.
Through a monthly blog and recipe calendar, we are also able to write engaging content for our the cafe that broadens their scope.
Traditional Advertising
By negotiating contracts and cutting down on outdated marketing strategies, LMR helped to modernize their imagery and utilize their marketing dollars in better ways. More funds went to digital advertising and less to radio and newspaper, which increased their ROI and captured thousands of hungry I-70 drivers.
We also worked with them to be featured in local publications, supported their local events and developed an online newsletter to increase engagement and promote sales.
A WORD FROM THE CLIENT
“We are so thankful that Leah is part of our cafe family. She understands our small business better than anyone and works with us to create advertising strategies that really work in this unique community.”