Peak Yoga: Social Media Growth
CLIENT FEATURE: PEAK YOGA
When a local yoga studio needed help changing their branding and becoming an active member in the online community they turned to LMR.
THE CHALLENGE
Lack of strategy and a general adverse feelings toward social media. We worked together to break down barriers of unrealistic yogis on social media, to find a campaign that fits with Peak’s comfortable, welcoming brand identity.
RESULTS
Over a year of working together, we saw tremendous improvement in brand identity, social media management and ad management for Peak Yoga.
Brand Identity
Starting with a thorough competitive analysis and a creation of brand guidelines, we were able to work with Peak Yoga to refine and define a voice and brand identity for social media that fits their unique studio.
We also used their unique events and location to further promote their business, create fun and compelling graphics and tuned-in to the principles of yoga to educate, share and engage with our clients.
Social Media Management
After we optimized their profile and switched it to a business account, we focused on taking photos and videos within our strategy and brand identity.
Throughout the year we tripled the amount of followers on Instagram, with a higher engagement rate than ever before and photos that represent our diverse community.
Also, we gained over 200 followers on Facebook, created targeted ads for sales and events, driving over 5,000 people to our website.
Actual Yogis
We turned ads into actual yogis, with member registration up 10% and higher drop in rates during slow season.
Their 20 pack sold more than ever before, through one strategic Facebook ad for just $25 that reached over 4,200 interested yogis in the Summit County area.
A word from the client
“Leah helped us refine our branding and test strategies to increase sales that actually worked. She went above and beyond, sharing knowledge and facing challenges with our team. We are so happy with the growth we’ve seen because of LMR.”