So, how do you create an authentic personal brand while making sure your audience (and Google) can actually find you? In this post, I'll dive into some practical tips to help you define your brand and optimize it with SEO-friendly keywords—without losing the personal touch that makes your small business yours.

Gone are the days when text searches like "best Italian restaurant near me" were the only way to get the information we needed. With AI on the scene, voice search is on the rise.

This new year, instead of falling into the "do more, try harder" trap, let's focus on two things that actually work: integrity and data. When it comes to marketing, these two tools are reliable and timeless and will save your sanity when those challenges and roadbumps appear. Let's talk about it:

The new year is the perfect time to ensure that your digital footprint reflects your business goals and values, setting the stage for a successful Q1. In the following, I'll share a few practical tips to revitalize your social media and online presence and set the foundation for your best year yet!

Small business events are more than just social gatherings—they're valuable opportunities for exposure, collaboration, and connection. Here are some of my favorite from this fall!

Below are a few ways you can convert those prospects into loyal paying customers after your marketing has caught their attention