So, how do you create an authentic personal brand while making sure your audience (and Google) can actually find you? In this post, I'll dive into some practical tips to help you define your brand and optimize it with SEO-friendly keywords—without losing the personal touch that makes your small business yours.

Here's a “secret.” There are several free options available to small businesses that will allow you to build a strong brand and market your business without having to spend a lot of money!